Curated healthy products at thousands of fuel station locations — paired with a free QR-code wellness test that feeds consumer data into the ZenBen ecosystem. Zero media spend.
America's fuel stations and convenience stores serve millions of people every day — yet the shelves are stocked with energy drinks, chips, and candy. Health-conscious consumers are forced to skip or settle. There is no bridge between a gas station purchase and a wellness journey.
Meanwhile, wellness brands spend billions on digital ads trying to reach the same consumers who are already standing at checkout, wallet in hand.
Three simple touchpoints that turn a gas station into a wellness gateway.
A curated selection of 12-16 healthy SKUs — organic shots, functional beverages, clean snacks — placed at the checkout counter.
Every product features a QR code that links to a free, personalized wellness assessment on the ZenBen platform.
A 2-minute wellness test covering nutrition, stress, sleep, and fitness — delivering instant results and personalized recommendations.
Curated wellness products placed at fuel station checkout — organic shots, functional beverages, clean snacks.
Every product features a QR code linking to a free, personalized wellness test on the ZenBen platform.
Consumers take a 2-minute wellness assessment — nutrition, stress, sleep, fitness — and get instant results.
With consent, wellness profiles feed into the ZenBen ecosystem — powering personalized recommendations.
No paid ads. The product IS the media. Each shelf placement generates consumer data with zero acquisition cost.
“Every shelf placement is a media impression. Every QR scan is a lead. Every wellness test is a data point. Zero media spend — the product IS the channel.”
Launch in 10 fuel station locations to validate shelf placement, QR engagement rates, and wellness test conversion.
Expand to 50-100 locations. Optimize product mix based on sales data and refine the wellness test funnel.
Roll out across thousands of fuel station locations nationwide, powered by validated unit economics and zero-CAC flywheel.
Earn margin on a premium product category that doesn't exist on your shelves today.
Health-conscious consumers seek out locations with wellness options — become the destination.
Consignment model — we stock, you sell. No upfront cost, no unsold product liability.
Position your station as forward-thinking. Wellness shelves signal quality and care to every customer.
Join the waitlist and we'll notify you when Wellness To-GO! launches in your area — whether you're a consumer, brand, or station owner.